Climate Commitment - Cliff

Rupe celebrates Earth Month by making its shipments carbon neutral.

E-commerce deliveries like ours produce CO₂, which is why we have decided to support some cutting-edge companies that remove CO₂ from the air.

Together with many e-commerce companies that are joining this initiative we have…

  • Removed thousands of tons of carbon from the atmosphere
  • Provided the ability to be carbon-neutral to more than 10 million orders worldwide

Here's how it works: For every order we receive, a formula is used to calculate CO₂ emissions. Based on the result, a portion of our revenues is donated to some companies selected by Carbon Direct scientists). Thanks to these funds, companies remove equivalent CO₂ emissions from the atmosphere. If the funds exceed those actually needed to remove CO₂ they will be used to improve the removal technology .

Here are some of the companies that will take care of CO₂ removal for Rupe Clothing


Heirloom ' with its direct air capture technology activates the carbon mineralization process. This technology speeds up the natural absorption of CO₂ by the minerals, therefore choosing not to use fans and air turbines.

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Remora captures CO₂ from truck exhaust pipes while driving using semi-trailers. The collected carbon will be directed to long-term storage.


Charm deals with underground storage of CO₂.