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For the third consecutive year, we are thrilled to announce our participation in Fa' la Cosa Giusta! – the fair of critical consumption and sustainable lifestyles. An unmissable event for those who, like us, believe in a more ethical and conscious future.

From 14th to 16th March, you will find us at the Rho - Milan Fair , in the Critical Fashion sector (Pavilion 20, Stand P1) , a space dedicated to brands that make sustainability the heart of their work. And we at Rupe are ready to tell you our story and share our vision with you.


Why Do the Right Thing?

This fair is much more than just an event: it is a meeting point for those who seek sustainable alternatives, for those who want to discover independent realities and for those who believe that fashion can be responsible, ethical and respectful of the environment. Participating for the third time means consolidating our commitment and strengthening the connection with the community that supports us and shares our values.


What will you find at our stand?

🔹 Limited edition pieces : carefully selected fabrics, artisanal production and functional design. Each piece tells our passion for the outdoors and sustainability.

🔹 The Rupe philosophy : we will tell you how we make our garments, from the choice of raw materials to the attention to the production chain.

🔹 A chance to get to know us : we believe in authentic relationships. Come and discover the world of Rupe, talk to us and share your point of view on sustainable fashion.


Fashion and sustainability: a possible combination

Sustainable fashion is not just a trend, but a necessity. At Rupe we work every day to demonstrate that it is possible to create technical, high-performance and environmentally friendly clothing without compromise. We produce locally, choose certified fabrics and reduce waste to a minimum, because we believe that every choice matters.

At Fa' la Cosa Giusta! we want to continue this dialogue and inspire more and more people to choose consciously.

We are waiting for you at our stand P1 - Pavilion 20 ! Come visit us, discover our products and let's do the right thing together. 💚

#rupe #stayrupe #falacosagiusta #sustainablefashion #ethicalfashion #madeinitaly #community